Discover how we can help your salon grow

At Capstone Brands, you don’t just get access to the market’s leading products — we also provide comprehensive support to help your salon reach new heights. With over 20 years of experience, we offer premium products, expert training, and personalized guidance. Our dedicated team works closely with you to increase your salon’s sales and create happier customers. Fill out the form to book a free visit and introduction.

 

 

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Jimmy Reinholdsson Sales Manager

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  • Training
  • Inspiration
  • Increase profitability

Our Campaign and News

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Your partner to ensure success

With over 1,600 hair salons in our network and 15 dedicated sales representatives across the country, we at Capstone Brands have a deep understanding of the hairdressing industry. We know that when hairdressers receive the right knowledge and inspiration, their ability to achieve success and satisfied customers increases. That’s why we offer not only the market’s leading products but also training and personalized guidance—everything to help your salon reach its full potential.

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We create unique salon concepts

With a passion for our brands, we develop local concepts with carefully selected marketing materials for our salons. For us, it's about creating an environment where brands inspire and stand out from the crowd. In our studio in Stockholm, we showcase our various concept solutions that can be directly applied to your salon.

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A complete education offer

With our education team, we offer a complete training catalog for all brands, both in salons across Sweden and at our own studio in Stockholm.

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Personal guidance and education

Capstone provides salons with tailored advice for growth.

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20+ years of experience and +1600 salons

With two decades of experience we support more than 1600 salons.

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Exclusive premium brands

We offer high-quality, carefully selected brands such as REF Stockholm & DesignMe.

Current Campaigns – Don’t miss our latest offers!

Discover our exclusive campaigns for the season. We always offer something extra to make your salon more competitive. Right now, we have fantastic offers on products from REF Stockholm, DesignMe, and many of our leading brands.

Up to 20% discount on selected products!

Explore our latest promotions and news!

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Explore our education trainings!

To keep your salon at the forefront, we offer training and workshops tailored for both beginners and experienced hairdressers. Learn the latest techniques and trends from our experts. Our training not only helps you develop your skills but also increases your salon’s revenue.

See current training offers
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Hear From Our Happy Clients:
Transforming the Industry Together!

I work with REF Stockholm from Capstone Brands because their products have the best quality, they deliver on their promises, and always provide the best results.

Janne – Hurver, Stockholm

I love the products because of the carefully selected range, luxurious packaging, and amazing scents. In short, I love all the products.

Sofia – Salong La Vie, Båstad

I have chosen Capstone for their Scandinavian values and because they offer vegan formulations and keeping the environmental impact in mind.

Malin – Mälarsalongen, Stockholm

Our collaboration with Capstone has been fantastic. They provide personalized service and top-quality products. I recommend them to anyone looking for a complete salon offering.

Henrik – Fåfäng Sthlm, Stockholm

As a customer of Capstone, I have experienced unique events and had access to their support materials to strengthen my offering to clients in the salon. I’m so satisfied!

Linda – Salong Etage, Karlsokrona

Brands working with us

A family-company with high ambitions!

Capstone Brands was founded in 2014 in Stockholm by Edward Ernstberger and Jan Ernstberger. The company is driven by a deep passion for beauty products and has experienced steady growth since its inception. With a customer portfolio worldwide, Capstone Brands distributes innovative and high-quality beauty products.

About us
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